Visit South Padre Island
“THE ISLAND” Integrated Campaign

South Padre Island stands out for its crystal clear waters, powdery sands, breadth of pursuits and friendly people. Born from the learning that locals and travelers alike refer to South Padre as “the island,” our campaign leveraged the phrase to showcase SPI as the definititive island experience across Texas and the Southern Gulf Coast. Brought to life through a playful, welcoming tone, the campaign invites you to make “THE ISLAND” your own.

Additional credits:
Rob Petrie, Chief Creative Officer
Chris Brown, Creative Director
Delaney Clark, Writer
Jenna Whitbeck, Producer
Bean Dog, Film Director
Shawn Parkin, Photographer